The Phoenix


The Phoenix Portfolio

Companies with Tech-Driven Solutions for Sports

Phoenix owns and invests in companies that offer technology-driven strategies and solutions for athletes, organizations, venues, and fans at every level of competition from youth to professional. These companies – selected for their growth potential – are led by passionate entrepreneurs and are approaching a critical inflection point in their growth. 

Phoenix offers the strategy, connections, resources, and operational supported needed to take each company to the next level.

Training & Performance Software

Atavus 561 421 madak_j


Atavus uses a data-driven approach to evaluate tackling for performance and safety. They certify coaches, operate live & online clinics, and provide tackle consulting using their Tacklytics system.

Company Profile
TrinityVR 800 800 madak_j


TrinityVR is the leader in VR baseball training enabling players to gain a competitive edge with a comprehensive toolkit that provides performance analysis, smart feedback, and custom coaching modules.

Company Profile
Vizual Edge 561 421 madak_j

Vizual Edge

Vizual Edge is a market leader in visual performance assessment and training using its web-based platform, the Edge Trainer.

Company Profile

Media & Analytics

Block Six Analytics 561 421 madak_j

Block Six Analytics

Block Six Analytics (B6A) analytics-fueled technology enables companies to maximize ROI on their sports sponsorship spend across all advertising channels.

Company Profile
Collegiate Sports Management Group 561 421 madak_j

Collegiate Sports Management Group

CSMG controls and manages the media and data rights for collegiate athletic programs. Its 18+ conference contracts give CSMG ownership of exclusive media, data, advertising and Esports rights for 900+ schools.

Company Profile

Event Management & Support

Legacy Esports 561 421 madak_j

Legacy Esports

Legacy Esports exists to supports schools, clubs, and other organizations that seek to offer esports leagues and competitions or to enhance their existing services.

Company Profile
Fusesport 561 421 madak_j


fusesport is the global leader in helping sports organizations grow their communities by managing their events and data more effectively.

Company Profile

Fan Engagement Software

FanFood 501 501 madak_j


FanFood is a venue mobile ordering and express pick-up app that allows fans to order from their seats – revolutionizng the fan experience while driving concession sales and reducing labor.

Company Profile
Back to top